The team at CU Engage is different from your typical consulting group. In fact we often question whether we are consultants, educators, matchmakers, integrators or advocates. We’ve come to realize that we are a blend of all of these. We are laser-focused on ensuring that our credit unions are able to make informed decisions on vendor relationships in a timely manner so they can change at the speed of the consumer!
CU Engage was founded because we became increasingly frustrated that decisions were, more often than not, being made to simply cut costs and not focused on the member experience and technological efficiencies that today’s consumers require.
But we do it differently. Often, an outside-in view of the credit union helps uncover challenges and opportunities that a credit union executive team may not even know exists. It all starts with a very thorough discovery process where we collectively develop payment and channel strategies that align with your goals. It is surprising what is uncovered when we get involved with our clients. We foster a collaborative, creative environment where we encourage the credit union staff to put themselves in the members’ shoes. We ask tough questions of the team and usually determine that very few of the employees at the credit union ACTUALLY use the products and services they are trying to promote.
Your members are consumers!
Your executive team and front- line staff are consumers! We are all customers of Amazon, PayPal, Uber and (hate say it), other financial institutions. Our demands and expectations are rising every day and we are becoming increasingly impatient with slow moving, disconnected products, which is why we at CU Engage put so much emphasis on integration and ease of use when making a vendor decision.