Over 200 Years of Industry Experience
James brings over 30 years of experience in the Banking and Credit Union Industry to CU Engage with previous senior leadership positions with Fiserv and Open Solutions. Prior to founding CU Engage, James held the position of Chief Sales Officer at PSCU.
James is responsible for leading both operational and business development teams in areas such as core data processing, credit and debit card processing, digital banking and technology solutions.
James was educated in England and moved to the United States in 1984. He lives in Treasure Island, FL with his wife Bettina.
James' Fun Facts
Favorite All-Time Song: “Bohemian Rhapsody” – Queen
Favorite Cities: Cape Town, South Africa and Sydney, Australia
Trait that best describes me (in one word): Resilient
Dream Job (besides the one I have now): Richard Branson’s
Favorite Movies: Braveheart and Gladiator
Jennifer is a Co-founder and Partner at CU Engage and has worked in financial services for over 16 years. She spent several years working at FIS helping financial institutions create strategies for their digital channels. After leaving FIS, she worked as Vice President, Credit Union Experience for PSCU working with credit unions as they selected their partners for credit, debit, online banking, mobile and bill pay with a focus on the member experience.
Jennifer graduated from James Madison University with a focus in design and communication. When not working, Jennifer spends time with her husband and two young sons in Tampa, Florida.
Jenn's Fun Facts
Favorite All-Time Song: “Glory Days” – Bruce Springsteen
Favorite Cities: Charleston, SC and Nashville, TN
Trait that best describes me (in one word): Determined
Dream Job (besides the one I have now): Interior designer – with someone else’s money!
Favorite Movies: Hitch and My Best Friend’s Wedding
Chassidy Butler is a Strategic Consultant for CU Engage. Prior to CU Engage, Chassidy worked with the Sales and Client Relations teams at TMG (now CO-OP) and is experienced in product demos and marketing.
Chassidy is an advocate for credit unions and utilizes her experience to assist credit unions in making tough decisions to secure their future. She leverages her experience and knowledge to guide credit unions through the complex process of making vendor decisions.
Chassidy received her MBA from WGU, and undergraduate degrees from Simpson College. Chassidy resides in Adel, Iowa with her husband, daughter, cat and dog.
Chassidy’s Fun Facts
Favorite All-Time Song: “Me and Bobby McGee” – Janis Joplin
Favorite Cities: Gulf Shores, AL and Edinburgh, Scotland
Trait that best describes me (in one word): Outgoing
Dream Job (besides the one I have now): International Traveling College Professor (is that even a thing?)
Favorite Movies: Hope Floats
Peyton graduated from the University of Florida with a Bachelor of Arts in Criminology and went on to earn her MBA at Jacksonville University. While in graduate school, she led projects at a large technology firm as a Business Systems Analyst. At CU Engage, Peyton leverages her skills to enhance the project landscape through data centralization. She is an avid basketball fan and enjoys cheering on the Blazers in Portland! On the weekend, you can also find her exploring the local food and music scenes.
Peyton’s Fun Facts
Favorite All-Time Song: “September” – Earth, Wind and Fire
Favorite Cities: Savannah, GA and Florence, Italy
Trait that best describes me (in one word): Enthusiastic!
Dream Job (besides the one I have now): Food Critic
Favorite Movie: Moonrise Kingdom
Nell brings over 20 years of experience leading consulting teams in the Financial Industry. She has held leadership positions at Financial Institutions and in the FinTech world. Nell’s primary focus at CU Engage is to optimize the consulting and business analyst operations and provide best practices around efficiency management to our credit union clients.
Prior to joining CU Engage, Nell was Director of Execution Services for Fiserv Strategy and Innovation. She is a Six Sigma Master Black Belt specializing in leadership and the deployment of Process Optimization, Organizational Efficiency, and Business Transformations. She has successfully implemented process and organizational change across financial institutions, resulting in millions of dollars of expense reduction and resource re-allocation.
Nell holds a Bachelor of Economics with a minor in Theatre from St. Mary’s College of Maryland. She has completed post-graduate work at N.C. State University. Nell calls Mount Dora, F.L. home where she enjoys small-town festivals and day trips to Disney World with her husband, Craig, and two elementary-aged children, Jack and Eillen.
Nell's Fun Facts
Favorite All-Time Song: “In My Arms” – Plumb
Favorite Cities: Lake Buena Vista, FL; Exploring new cities
Trait that best describes me (in one word): Loyal
Dream Job (besides the one I have now): Travel Advisor/Critic
Favorite Movies: The Goonies, Jumanii:Welcome to the Jungle
Kristin leads the marketing team for CU Engage. Kristin leverages her eight years of experience in analytics, strategy, design, and user experience to grow the CU Engage brand. In addition to leading the CU Engage marketing team, Kristin is the head of our newest initiative, CU Ignite. CU Ignite leverages CU Engage’s proven four-step process to provide growth and member experience strategies for your organization.
Prior to joining CU Engage, Kristin was responsible for developing the marketing strategies for a real estate venture capital organization, and regional B2B sales in the hospitality industry.
Outside of the office, Kristin enjoys hiking, kayaking, and exploring new places with her wife, daughter, and pups.
Kristin's Fun Facts
Favorite All-Time Song: “Fortunate Son” – CCR
Favorite Cities: Stuttgart, Germany, Boleslawiec, Poland, Asheville, NC, and St. Petersburg, FL
Trait that best describes me (in one word): Adaptable
Dream Job (besides the one I have now): Photo Journalist
Favorite Movies: Life as a House, Forrest Gump
Ava Farrell is a Strategic Consultant for CU Engage. Ava began her career in banking and transitioned to payment networks. Over the past 20 years, she has held many roles with HONOR/STAR, CU24 and First Data. All focused on client relations allowing her the opportunity to work with many credit unions. She has experience in pricing analysis, product development, training, project management and contract negotiation.
Ava lives in Oviedo, Florida with her husband Dean. Ava and Dean love to travel and spend time with their six kids and two grandsons. She is very family oriented and always hosts family gatherings.
Ava's Fun Facts
Favorite All-Time Song: “I Don’t Want to Miss a Thing” – Aerosmith
Favorite Cities: NYC and Florence, Italy
Trait that best describes me (in one word): Genuine
Dream Job (besides the one I have now): Café Owner
Favorite Movies: Top Gun and Pearl Harbor
Kaytee is dedicated to efficiently assisting credit unions select vendors that meet their needs and promote innovation and positive member experience.
Prior to joining the CU Engage team as a Business Project Analyst/Project Manager, Kaytee began her career in banking at Wells Fargo and moved on to work for Columbia Credit Union where she worked for seven years. During her career, Kaytee has worked in many areas of the credit union industry from branches and call centers to being a Lead Digital Banking Specialist.
Kaytee leverages her diverse credit union experience and project expertise (e.g. core banking conversion and online channel knowledge) in order to provide clients the best support during their vendor evaluation process.
When she’s not working, Kaytee and her husband – who live in Highland, CA – enjoy the outdoors, rock climbing, hiking, and camping.
Kaytee's Fun Facts
Favorite All-Time Song: “Sitting on the Dock of the Bay” – Otis Redding and “Amsterdam” – Gregory Alan Isakov
Favorite Cities: London, New York, and South Lake Tahoe
Trait that best describes me (in one word): Dedicated
Dream Job (besides the one I have now): Cafe Owner or Farm Owner
Favorite Movies: You’ve Got Mail, Pride and Prejudice, Life is Beautiful, Mr. Holland’s Opus
Jeff Rice is Director of Business Development at CU Engage where he takes a front line approach in the generation of new and ongoing sales in the industry. Jeff was introduced to the credit union movement by his father, whose entire career was spent in the industry. In addition to being raised in a credit union boardroom, Jeff leverages over 18 years of his own career experience in the financial industry. He has held positions ranging from a Key Client Executive with Fiserv, SVP of Business Development with an FI consulting firm, and various roles within CUNA Mutual Group.
In his spare time, Jeff enjoys morning workouts at Orangetheory and spending time with his wife, Courtney, and children, Annabelle (8-years-old), Leo (6-years-old), and Colton (4-months-old)!
Jeff's Fun Facts
Favorite All-Time Song: “Let’s Stay Together” – Al Green
Favorite Cities: New York, Washington D.C., San Diego, Minneapolis (in the summer!), Indianapolis
Trait that best describes me (in one word): Spirited
Dream Job (besides the one I have now): NFL Agent
Favorite Movie: Elizabethtown, The Goonies
Catherine is a marketing professional with an aptitude for writing and social media management. Prior to joining the CU Engage team, Catherine was responsible for composing press kits, event planning, and assisting account management for a medical marketing company. Since coming on board, Catherine has applied her background in social networking, design, and blogging to the Marketing team at CU Engage. She has grown as a marketing professional and helped to improve the efforts of our growing team.
Outside of work, Catherine enjoys getting out in the Florida sun and being active (e.g. kayaking, yoga and walking her dog).
Catherine's Fun Facts
Favorite All-Time Song: “Island In The Sun” – Weezer
Favorite Cities: Los Angeles
Trait that best describes me (in one word): Witty
Dream Job (besides the one I have now): Podcast Host
Favorite Movie: Pride and Prejudice and Molly’s Game
Social Media Management
Jessica has 15 years of banking and credit union industry experience. She was a Credit Union Examiner for the State of Iowa and worked in analytics at Grow Financial Federal Credit Union in Tampa, Florida. She specializes in SQL database design and reporting. At CU Engage she uses these skills to enhance the client, vendor, and internal experience. Jessica received her bachelor’s degree from the University of Northern Iowa.
She enjoys Tampa’s warm weather and cheering on the Chicago Bears with her husband and two young sons.
Jessica's Fun Facts
Favorite All-Time Song: “Seasons of Love” (from Rent) and “Home” – Michael Bublé
Favorite Cities: Tampa, FL and St. John’s, Antigua
Trait that best describes me (in one word): Dedicated
Dream Job (besides the one I have now): Luxury-experience tester for spas, vacations, cuisines, etc.
Favorite Movies: I’m embarrassed to say I’m a sucker for Hallmark Christmas movies. The cheesier the better.
Lizzy is a Strategic Business Analyst at CU Engage specializing in payments and channels and digital evaluations. Leveraging her background in research, project management, marketing and communications from FIS, Lizzy uses her experience to be an advocate for credit unions while maximizing the relationship between the project and marketing teams at CU Engage.
An avid Florida Gators fan, Lizzy earned her bachelor’s degree and a Master’s in Management at the University of Florida. She lives Washington, D.C. and likes to cook, eat, travel, and spend time with friends and family.
Lizzy's Fun Facts
Favorite All-Time Song: “What Goes Around Comes Around” – Justin Timberlake
Favorite Cities: Santorini, Greece and Washington, D.C.
Trait that best describes me (in one word): Ambitious
Dream Job (besides the one I have now): Professional Chef
Favorite Movie: Step Brothers
Jen is passionate about motivating innovation and helping bring credit unions to the next level. Prior to joining CU Engage, she held the position of Vice President Digital Banking and Payments with Columbia Credit Union. As a Business Analyst at CU Engage, Jen leverages 14 years of credit union experience to support CU Engage clients in reaching their goals.
When not working, Jen enjoys spending time with her husband and two young sons in Vancouver, WA. They love visiting the local library, which has been named one of the best children’s libraries in the nation.
Jen's Fun Facts
Favorite All-Time Song: Sway – Michael Bublé
Favorite Cities: Victoria, B.C. and Heidelberg, Germany
Trait that best describes me (in one word): Driven
Dream Job (besides the one I have now): Dance Choreographer
Favorite Books: Switch by Heath Brothers and Dad is Fat by Jim Gaffigan
Favorite Movie: Charade
Ana fulfills the role of Strategic Consultant, where she focuses on working hands-on with credit unions guiding them through payments, digital evaluations and model transformations. Her credit union journey began in 1999 as a Bi-Lingual Contact Center Representative at PSCU and later progressed into product development and project management. In 2008, she moved to Grow Financial, where she spent over seven years in project management and product ownership across credit, debit, ATM, online banking, Symitar core, bill pay and lending. At CU Engage, Ana focuses on the continual improvement of our process and content to streamline how we deliver value.
Ana's Fun Facts
Favorite All-Time Song: “Dream On” – Aerosmith
Favorite Cities: Manhattan and Maui
Trait that best describes me (in one word): Driven
Dream Job (besides the one I have now): Real estate investor buying fixer-uppers, fixing and flipping them
Favorite Movies: Me Myself and Irene and Tangled
Prior to joining CU Engage as a Business Analyst, Kody began his career at PSCU in the Fraud Detection Work Center, later moving into the Risk Intelligence team as a Lead Analyst. Kody was responsible for overseeing customized, global fraud mitigation rules, compromised card events, and overall risk checkup. Kody has experience in client relations, training, project management, and is CU Engage’s resident fraud expert.
Kody lives in St. Petersburg, Florida and spends as much time as possible with his better half and four (and hopefully counting!) kids.
Kody's Fun Facts
Favorite All-Time Song: Any song my Dad sings (Tom Jones, Elvis, etc.)
Favorite Cities: Atlanta, Los Angeles, Sailele
Trait that best describes me (in one word): Relentless
Dream Job (besides the one I have now): 21-Time Major Championship Winning Professional Golfer
Favorite Movie: Any true story.
Vikki’s career consists of a fusion of marketing and zookeeping. Her eclectic background accompanied with her Bachelor of Science degrees in Psychology and Animal Behavior have enabled her to become a master of communications – training a variety of animals as well as several unruly CU Engage team members. Vikki’s experience certainly brings a fresh spin to our marketing initiatives.
Outside of work, Vikki enjoys spending time with her husband and dog as well as rock climbing.
Vikki's Fun Facts
Favorite All-Time Song: “The Way You Make Me Feel” – Michael Jackson
Favorite Cities: Sydney, Australia and Lisbon, Portugal
Trait that best describes me (in one word): Creative
Dream Job (besides the one I have now): Stuntwoman
Favorite Movie: Moulin Rouge and Boondock Saints
Prior to joining CU Engage as Digital Strategic Consultant, Loretta spent the last 18 years with San Diego County Credit Union ($8B in assets and 350,000 members). She had the opportunity to lead several business areas including training, service and sales, data warehouse, business development, and for the last nine years, served as the SVP of eCommerce. Loretta was responsible for all aspects of online business and consumer banking, mobile banking, electronic payments, and numerous other member-facing systems. She also led enterprise-wide technology initiatives from inception to completion, often being first to market with new online services.
Loretta's Fun Facts
Favorite All-Time Song: “Dancing Queen” – Abba
Favorite Cities: Palm Springs, CA and Montreux, Switzerland
Trait that best describes me (in one word): Energetic
Dream Job (besides the one I have now): Hot Rod Builder
Favorite Movies: Rocky, Rain Man, The Matrix